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Decision-making styles in the age of omnichannel retailing
- Muthaffar, Aisha
From digital touchpoints to digital journeys: How shopping mindsets influence appraisal of omnichannel journeys
- Muthaffar, Aisha, Vilches-Montero, Sonia, Bravo-Olavarria, Renzo
Empowering retailers: A bounded rationality perspective to enhancing omnichannel journey satisfaction
- Muthaffar, Aisha, Vilches-Montero, Sonia
Exploring shoppers’ decision-making styles and acceptance of an omnichannel environment
Maximising omnichannel shopping intention: the impact of experiencing flow and satisfaction
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